Hyper-Optimized Websites
Key Inertia Metric (KIM): Bounce Rate
Did you know that 60% of your website's visitors leave without becoming a lead?
In digital advertising, this metric is called "bounce rate" - and its impact is far more devastating than you might imagine. Capturing fewer leads increases your cost-per-lead exponentially.
As you may have learned by now, the price you pay for a single click on your ad is whatever Google wants to charge you. Since Google's duty is to provide high-quality, relevant advertising that effectively matches customers to vendors, they prefer to send their customers to vendors that deliver results. If your business has a track record of engagement, the unit cost of every ad you run will be lower than your competitors.
Google treats bounce rate as a major signal when calculating how much to charge you for ads, so it's a Key Inertia Metric (KIM) inside Flywheel.
Capturing Every Lead is Critical To Your Success
How We Leverage Hyper-Optimized Websites To Build Inertia
Flywheel's primary goal is to prove to Google that, when they send us a potential customer, we earned enough additional interactions. We use two high-visibility call to actions: an appointment booking form and a dynamically-generated phone number.
When visitors start to fill out the appointment booking form, we alert Google and inform them that a conversion has begun. Once they submit the form, we capture their information, along with a number of tracking cookies, into our CRM. This allows our marketing automation platform to track the customer all the way from the exact advertisement they clicked to an eventual purchase. We feed this data back into Google's advertising algorithm, so that our ads are shown more often to similar individuals.
But, in our experience, most customers prefer to simply call your business. That's where our dynamically-generated phone numbers shine. Every visitor to your website will see a different phone number, selected from a pool of nearly 10,000 possible numbers. Since Google knows which customer was shown which phone number, we can also track users from first click to purchase based on the number they dialed.
Anybody can build a website. We built a state-of-the-art extension of your advertising.
If you envision your company's website as an opportunity to showcase your creativity and fancy branding, let your nephew build it for you. We build funnels. Highly-effective ones.
We don't want your customers to browse your blog articles or check out your Facebook page, so we don't even give them those options. We want them to book an appointment or call you, so we make those features highly visible on every page.
We put a lot of effort into things that most visitors will never see: our tracking algorithms, dynamic content, and optimizations for instant loading. In our opinion, your website is nothing more than a larger, more in-depth advertisement.
For most people, thinking about their website in this way requires a shift in priorities. As you've certainly experienced, a big part of the thrill of starting a new business is getting your logo designed and your website built. But at some point, a business needs to grow up and focus on making money hand over fist. If it's time for you to take that step, we know Flywheel is your best bet.